Fusion appointed by Scottish and Southern Energy
Fusion retained by SWALEC
January 2009
Fusion Sponsorship has been retained by Scottish & Southern Energy to manage its sponsorship portfolio in Wales promoted under its SWALEC brand.
The portfolio comprises a partnership with the Welsh Rugby Union, Glamorgan Cricket and Ryder Cup Wales 2010 and supports all tiers of these sports from performance level through to grassroots development.
As ‘Official Community Partner’ to the WRU, SWALEC supports rugby at all levels, from the International Age Grade and Women’s Teams through to the SWALEC Leagues and the SWALEC Cup, Plate and Bowl competitions which involve clubs in all communities throughout Wales.
The Glamorgan Cricket partnership delivers naming rights to the state-of-the-art SWALEC Stadium, the redeveloped Welsh landmark which now seats 16,000 fans and is hosting the forthcoming England v. Australia test this summer.
SWALEC’s sponsorship of golf incorporates the SWALEC Wales Challenge, an event held at the prestigious Vale Resort that provides a stepping-stone for ambitious young hopefuls to realise their dreams of competing on the European Tour. In addition, SWALEC supports up-and-coming talent through its sponsorship of the Wales Junior Challenge, the national U19 championship for club teams across Wales. At development level, SWALEC is working with Golf Development Wales on a range of initiatives to introduce beginners to the game.
Katy Thomas, Director, Fusion Sponsorship, commented: “We are delighted to be working with Scottish & Southern Energy on one of the largest sponsorship portfolios in Wales. Our brief is to manage and activate the sponsorship partnerships and to promote the associations across a wide range of channels, including the media, customers and internal audiences. As the only dedicated sponsorship consultancy in Wales, we have the experience and track record to deliver a successful campaign for SWALEC.”